📌 Brand Overview

• Founded: 1993 by Tom and David Gardner.
• Mission: Empower everyday retail investors using plain English instead of complex Wall Street jargon through education and premium newsletters.

📈 Core Investing Philosophy

The brand preaches a strict long-term, buy-and-hold strategy based on three rules:

• Diversify & Hold: Own at least 25 to 30 stocks and commit to holding them for a minimum of 5 years.
• Ignore Short-Term Noise: Expect market downturns and ride them out instead of trying to time the market.
• Hold Winners: Let high-performing stocks compound over decades rather than selling early to lock in quick profits.

🚀 Flagship Product: Stock Advisor

• Best For: Beginner to intermediate investors building a core portfolio.
• Deliverables: 2 new stock picks per month, 10 “Best Buys Now,” and a foundational list of “Starter Stocks.”
• The Strategy: A mix of reliable market leaders and high-potential growth companies.
• Price: Standard pricing is $199/year (often discounted to $99 for new members).