Effective date: October 26, 2026
SeniorAffair.com (“SeniorAffair,” “we,” “us”) is a free publication for adults 55+ and their caregivers, published under the Florida trade name Senior Affair Magazine. We earn money through affiliate links and by connecting readers who ask for help with partner companies. This policy explains what we collect, what we do with it, who we share it with, and how to control it.
1. Summary
- We do not run advertising networks or sell data for targeted ads.
- We do not sell or rent our newsletter list.
- When you submit a quote or inquiry form, we send your details to the partner named on that form, and that partner may pay us. Several state laws call this a “sale.” You can opt out at any time.
- If you tell us about a health condition on a form, we share it only with your consent on that form.
2. Notice at collection: what we collect and why
| Category | Examples | Source | Why we use it | Shared with |
|---|---|---|---|---|
| Identifiers and contact details | Name, email, phone, ZIP code | You (forms, newsletter, comments) | Send the newsletter, answer you, connect you with the partner you chose | The partner named on the form; email and hosting providers |
| Insurance and benefits details | Age range, Medicare status, current coverage, budget | You (lead forms) | Match you with a relevant partner | The partner named on the form |
| Sensitive health information | Conditions or care needs you choose to tell us | You (lead forms, only if asked) | Help the partner give an accurate quote | The partner named on the form, only with your consent |
| Internet activity | Pages viewed, links clicked, referring site | Automatically, through cookies | Measure which articles help readers; credit affiliate sales | Google Analytics, WPMU DEV, affiliate networks |
| Device data | IP address, browser, device type, approximate location from IP | Automatically | Security, analytics, fraud prevention | Hosting and analytics providers |
| Consent records | Consent wording, date and time, page address | Automatically, when you submit a form | Prove what you agreed to | The partner named on the form, regulators if required |
We do not collect Social Security numbers, Medicare numbers, bank details or precise GPS location.
3. Lead forms and partner contact
Some pages offer forms for Medicare plan quotes, home care plans, home modifications and similar services. Each form names the company that will receive your information. When you submit it:
- We send what you entered to that named partner so they can contact you.
- The partner may contact you by phone call, text message or email, including by automated technology, at the number and address you gave.
- Your consent to be contacted is not a condition of buying anything. You can call the partner directly instead.
- The partner’s own privacy policy governs what it does with your information after it receives it.
You can revoke your consent to contact at any time by telling the partner (for example, reply STOP to a text) or by emailing us, and we will pass your request on.
4. Cookies and similar technologies
- Analytics: Google Analytics (through Google Site Kit) and WPMU DEV analytics measure traffic. Opt out of Google Analytics with Google’s browser add-on.
- Affiliate tracking: clicking a partner link (senioraffair.com/recommends/…) may let the partner or its affiliate network set a cookie so we are credited for a purchase. Networks we use include Impact, CJ, AWIN, FlexOffers, Partnerize, AvantLink, Travelpayouts, Refersion and Amazon Associates.
- Site functions: WordPress cookies remember comment details and keep editors logged in.
You can block or delete cookies in your browser. We honor the Global Privacy Control (GPC) signal as a request to opt out of the sale or sharing of your personal information.
5. Sale and sharing of personal information
In the past 12 months, we have “sold” (as state laws define it) identifiers, contact details, and insurance and benefits details to partners named on lead forms, in exchange for referral fees. We have not sold or shared information for cross-context behavioral advertising. We do not knowingly sell information about anyone under 16.
To opt out: use our Do Not Sell or Share My Personal Information page, turn on Global Privacy Control in your browser, or email us. Opting out stops future sharing by us; it does not undo a form you already submitted, so contact that partner directly as well.
6. Sensitive health information
We ask about health only when a partner needs it to give an accurate quote, and only with a separate consent checkbox on the form. We use it only to connect you with that partner. You can ask us to limit or delete it at any time.
7. Your privacy rights
Depending on your state, you may have the right to:
- Know what personal information we have collected about you and how we use it
- Get a copy of it
- Correct it
- Delete it
- Opt out of its sale or sharing
- Limit our use of sensitive information
- Appeal if we decline your request
How to ask: email greg@senioraffair.com with the subject “Privacy Request,” or use the form on our Do Not Sell or Share page. We will confirm receipt within 10 days and respond within 45 days (extendable once by 45 days where the law allows). To protect you, we verify requests by matching the email address or phone number you used with us. You may use an authorized agent; we will ask for proof of their authority. We will not treat you differently for using these rights.
Appeals: if we deny your request, reply to our decision with “Appeal” in the subject. We will respond within 45 days. If you disagree with the outcome, you may contact your state attorney general.
8. How long we keep information
| Data | Kept for |
|---|---|
| Newsletter email | Until you unsubscribe |
| Lead form submissions and consent records | 5 years, to document consent |
| Contact messages | Up to 2 years |
| Analytics data | 14 months (Google Analytics setting) |
| Comments | Until removed |
9. Security
We use HTTPS encryption, access controls on our site and form tools, and reputable service providers. No system is perfectly secure, so please do not send sensitive documents by email.
10. Children
SeniorAffair is written for adults. We do not knowingly collect information from children under 13.
11. Changes
We may update this policy. The effective date at the top shows the latest version, and we will note significant changes on this page.
12. Contact
Senior Affair Magazine
Email: greg@senioraffair.com
